Bacardi-Martini Ltd has confirmed that it will be looking for a new male lead to front its next UK TV advertising campaign for Bacardi rum following the brand's contract with Vinnie Jones coming to an end in the UK on March 31st 2004.

Vinnie Jones has starred in the last three UK TV advertising campaigns for Bacardi rum.

Chris Searle, executive director of Bacardi-Martini said: "We have enjoyed three very successful years for Bacardi rum, which has been helped by our Latin Quarter ATL campaign. With our contract with Vinnie Jones coming to an end in the UK this year, we have decided to take this opportunity to refresh the communication and bring a new element to the campaign."
 
The new lead for Bacardi rum's TV advertising campaign is still to be confirmed.