KOREA: Bacardi ditches Korean distributor
Bacardi Martini has dropped its South Korean distributor and decided to go it alone in the country, just-drinks understands.
A source close to the situation confirmed to just-drinks today (5 September) that the drinks company terminated its distribution deal in Korea with Lotte Asahi Liquor on 31 August.
"The move had been planned for some time," the source said.
Subsequently, Bacardi has set up its own unit in the country to handle the importing and management of its brands. The company decided to branch out on its own "to allow greater focus on Bacardi-owned trademarks in Korea", the source added.
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