Bacardi denies the claims

Bacardi denies the claims

Bacardi has said it “firmly disagrees” with claims by American football team the New England Patriots, which is suing the drinks group for an alleged breach of contract.

The Bermuda-headquartered group has been accused of backing out of of a “multi-million dollar” exclusive sponsorship agreement, which included plans for a Bacardi-branded pavilion at the club's ground, the Boston Globe has reported. In a complaint filed in Suffolk Superior Court last week, the Patriots reportedly said it wasted time and money on the deal due to "bad-faith negotiating" by the spirits firm and does not have time to secure another drinks sponsor.

When contacted by just-drinks today (21 July), Patricia Neal, a Bacardi spokesperson said: "We firmly disagree with the claims in the complaint and will vigorously defend our company’s position."

Bacardi is currently on the hunt for a permanent CEO to replace Ed Shirley, who left the group in April. Michael Dolan is acting as interim CEO for the spirits firm.

Expert analysis

Global Spirits Market: News and Events March 2014

Global Spirits Market: News and Events March 2014

Synopsis The report provides a review of the latest news and key events in the global spirits market during March 2014. Summary Using this report, marketers will effectively gain an insight into the ...read more