Bacardi is implementing a cost-cutting programme in the US

Bacardi is implementing a cost-cutting programme in the US

Bacardi is moving ahead with plans to lay off around 10% of its staff in North America.

A spokesperson for the privately-owned spirits producer confirmed a report in the Wall Street Journal today which said Bacardi will eliminate "fewer than 80 positions" from its 600-strong workforce in the region. The move is reportedly part of a cost-cutting restructure.

A company statement, emailed to just-drinks, said: "To greater meet the demands of an ever-changing global marketplace, we regularly adjust staffing - to expand or retract - and business structure to best support business needs. As business decisions are taken, we first communicate with our employees. It is business as usual at Bacardi in North America."

The company has made a number of senior executive changes since Mike Dolan was confirmed as its permanent CEO at the beginning of the year. In January, Bacardi appointed a new group CMO while, in February, the firm's US CMO stepped down. The company has also appointed a new head for its Latin America & Caribbean business and a new head of rums.