US: Bacardi, Brown-Forman, Remy Cointreau expand alliance
The companies, which began their collaboration in New York with the formation of a co-sales division within Empire Merchants last year, said yesterday (12 February) that the expanded alliance will commence with Republic National Distributing Co. (RNDC) in Texas this month.
The companies added that they have already begun talks with Young's Market Co. in California, while additional markets will be announced in the coming months.
Bacardi USA president and CEO John Esposito said: "These dedicated selling divisions in these two key US markets will provide an excellent platform for our world class brands. We will improve our efficiency and effectiveness and present an attractive portfolio of category leading products for our customers."
In its elegant decanter, Patrón is a symbol of the maturing Tequila market. Its traditional 'shooter and slammer' image is long gone and in its place is a much more sophisticated drink now sipped by s...
The top ten most visited stories on just-drinks this week included news the world's number one wine group was to reduce its Australian footprint, Coca-Cola has acquired assets in Colombia and Diageo i...
Thirty five of the world's 100 largest-selling spirits brands by volume are Asian, according to new research....
Bacardi has confirmed a change of leadership at the family-owned drinks company. Facundo Bacardi, the Bermuda-based company's chairman, announced today (4 August) that Seamus McBride will replace Andr...
The top ten most visited stories on just-drinks this week:...
The first Bacardi Store opened on Bay Street in downtown Nassau, Bahamas yesterday (31 July)....
Cognac and Champagne producer Remy Cointreau has returned to profit in its recent full-year, but has warned the next 12 months would be a "transition period" for the group....
Bacardi has acquired a "significant" - albeit unspecified - minority stake in The Patrón Spirits Company....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- just The Preview - Pernod Ricard's Q4 & FY
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Hybrid Spirits: Innovation or Laziness?
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push