Bacardi Brown-Forman Brands has launched Jack Daniel's & Cola in a can.

The 330ml cans have an abv of 6% (equivalent to a 50ml serve of Jack Daniel's) and are available to retailers in trays of 12 single cans and four packs.

Single cans have an RRP of GBP1.99 (US$3.30) and the four packs GBP7.29.

Susie Modhawadia, Jack Daniel's brand manager, said: "With consumer research demonstrating that over 40% of Jack Daniel's is consumed with cola, this new product is the perfect mix."

The packaging comprises of a black can with touches of red and white, the company said today (10 August).