UK: Bacardi Breezer backs $6.4m Tom Cat campaign with on-cat advertising
By Sarah Diston | 29 January 2001
Following its £4m ($6.4m) UK Christmas 'Tom Cat' advertisement, Bacardi Breezer is branching out into the world of feline fashion with on-cat advertising. In the latest twist to this ad campaign, Bacardi-Martini has already produced 1000 trademark Tom Cat collars, complete with Bacardi bottle top, to be given away in reader offers and competitions.
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Following its £4m ($6.4m) UK Christmas 'Tom Cat' advertisement, Bacardi Breezer is branching out into the world of feline fashion with on-cat advertising. In the latest twist to this ad campaign, Bacardi-Martini has already produced 1000 trademark Tom Cat collars, complete with Bacardi bottle top, to be given away in reader offers and competitions.
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