The change of Asia Pacific head for Bacardi takes effect next month

The change of Asia Pacific head for Bacardi takes effect next month

Bacardi has confirmed a change of Asia Pacific regional president, with the present incumbent set to retire.

The company said earlier today (20 August) that Siddik Tetík is set to assume the position, which will be vacated when Harold Dyrvik calls time on his tenure on 3 September. Tetík joins Bacardi from Procter & Gamble, where he is the current head of the firm's operations in the Philippines.

Based out of Hong Kong, Tetík, 53, will “manage the execution of the overall commercial strategy for the Asia Pacific region,as well as the general management of the … business, and countries within North and South-East Asia”.

As well as spending time with P&G, Tetik was also CEO of Gillette’s joint venture with the People’s Republic of China in addition to leading the Hong Kong and Taiwan businesses.

Dyrvik who is retiring after seven years in the position, will remain with Bacardi on a consultative basis until the end of the year.

Bacardi's Asia Pacific region comprises 19 countries, including Australia, New Zealand, China and India.