Bacardi has appointed Jeff McDonald as global brand director for its eponymous brand.

McDonald will take charge of the company's flagship rum in an addition to his existing responsibilities with its Indian operations.

The move is the latest in a series of changes the company has made to its marketing and brand teams around the world in recent months.
 
McDonald replaces John Burke, who was appointed as UK marketing director for Bacardi Brown-Forman Brands (BBF) in October.

Burke himself replaced Andrew Carter who moved from his role heading the spirits giant's UK marketing efforts to become global brand director for Bombay Sapphire.

Bacardi officials were unavailable for comment as just-drinks went to press.

This summer, Bacardi launched a GBP8m (US$15.6m) global ad campaign for the brand, dubbed "You In?", in an attempt to position the rum as a "free-spirited" product.