Bacardi has a CMO

Bacardi has a CMO

Bacardi has confirmed the appointment of Silvia Lagnado as its chief marketing officer.

The Bermuda-based drinks company said today (26 May) that Lagnado, who joins Bacardi after 24 years with Unilever, will also assume the role of president of Bacardi Global Brands.

She replaces Stella David, who left Bacardi in August last year to become chief executive of William Grant & Sons.

“I am absolutely delighted to welcome Silvia to Bacardi given her outstanding track record ... in international consumer brand marketing,” said Séamus McBride, president and CEO of Bacardi and chairman of Bacardi International. “I know Silvia will be invaluable to us in building toward our ambitious long-term growth goals for our brands.”

Lagnado, who hails from Brazil, will join Bacardi by 1 September and will be based in the Bacardi Global Brands headquarters in London.

At Unilever, she served as the executive vice president for savoury products, based also out of London.