US: Bacardi and Anheuser-Busch team up in specialty drink launch

By just-drinks.com editorial team | 6 February 2002

The brewer, Anheuser-Busch, and spirits group, Bacardi, are to join forces in the launch of a new "malternative" specialty alcohol drink, it has been announced. A-B will produce, market and distribute Bacardi Silver but Bacardi will provide the rum flavour for the drink and will be an equal joint partner in the project.

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The brewer, Anheuser-Busch, and spirits group, Bacardi, are to join forces in the launch of a new "malternative" specialty alcohol drink, it has been announced. A-B will produce, market and distribute Bacardi Silver but Bacardi will provide the rum flavour for the drink and will be an equal joint partner in the project.

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