Lack of time is no excuse for not having a cuppa, especially in the UK. On average, each person in the UK will drink over 50 litres of tea on the go in 2001. This is more than twice as much as its closest rival, the Netherlands. The overall biggest on the go market behind the UK is the US, even though each American drinks less than a tenth of the UK per capita consumption.

On-the-go tea drinking, per capita consumption (liters) by country, 2001

Per capita consumption
UK
50.1
Netherlands
22.3
US
4.8
Source: Datamonitor, 2001: "Drinks On-the-Go 2001:
Quantifying and targeting new drinks opportunities"

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