US: Aveníu Brands to drop Luna di Luna wine
Codorníu Group's US-based fine wine importer, Aveníu Brands, will no longer handle Enoitalia's Luna di Luna wine.
Aveníu Brands will cease handling Luna di Luna in the US from 1 July, but will continue to import Enoitalia's premium VOGA and Ca' Montini wines.
A spokesperson for Aveníu Brands said the end of the Luna di Luna contract was a mutual decision between itself and Enoitalia.
"Both companies felt that this was the right strategic direction," she told just-drinks today (15 June), adding that there is no confirmation as to who will pick up the Luna di Luna portfolio in the US.
Michael Kenton, Aveníu's CEO, said: "We remain committed to long-term growth and brand-building initiatives for the Ca' Montini and VOGA brands from Enoitalia, and are actively pursuing strategic brand acquisitions that align with our reputation as a quality wine company."
Aveníu Brands markets around 30 brands from eight countries, and serves as the exclusive agent for a portfolio of global wines and spirits. Brands include Amarula Cream liqueur, Two Oceans wine, Priorat wine and Mendoza.
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