US: Authorities target RTDs for misleading consumers
By just-drinks.com editorial team | 9 April 2002
The US Bureau of Alcohol, Tobacco and Firearms has targeted the fast-growing RTD market in an effort to clear up consumer confusion over the ingredients of such drinks. In a ruling yesterday the ATF said that it will forbid makers of certain flavoured malt beverages from labeling and advertising them as containing vodka, rum or other liquor.
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The US Bureau of Alcohol, Tobacco and Firearms has targeted the fast-growing RTD market in an effort to clear up consumer confusion over the ingredients of such drinks. In a ruling yesterday the ATF said that it will forbid makers of certain flavoured malt beverages from labeling and advertising them as containing vodka, rum or other liquor.
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