AUSTRIA: Austrian brewers ripe for takeover by international giants
By Chris Brook-Carter | 26 January 2001
The Austrian brewing industry is set for a period of upheaval, with the larger national brewers primed as takeover targets. A study by Contrast Management Consulting, has concluded that while regional brewers with strong brands are set to survive, larger national producers are takeover targets given there relatively small size by international standards.
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The Austrian brewing industry is set for a period of upheaval, with the larger national brewers primed as takeover targets. A study by Contrast Management Consulting, has concluded that while regional brewers with strong brands are set to survive, larger national producers are takeover targets given there relatively small size by international standards.
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