GERMANY: Australia's giants join forces in Germany.
Three of Australia's largest winemakers are joining forces to push Australian wines in the German market, in a combined US$213,000 effort.
BRL Hardy, Southcorp and Orlando Wyndham said they have already begun the drive, which is aimed at lifting the sales of Australian wine is in one of the world's markets largest market but where Australian still only holds less than 1% of consumption.
Commenting today a BRL Hardy spokesman said although Germany was a market "we fight over", the companies involved would rather be fighting over a bigger market.
Last year, Australian wine exports to Germany climbed 42% to 12.7m litres, and sales rose 37% to A$54m (US$28m), according to the latest data from the Australian Wine Export Council website.
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