AUSTRALIA: Australians warned to focus on niche for US breakthrough
By just-drinks.com editorial team | 20 July 2001
New Australian entrants to the US wine market must focus on niche market sales, the Australian wine industry has been told. Mr John Grant, executive president of Kendall-Jackson Winery and former marketing director with Southcorp, told the ANZ Australian Wine Marketing Conference that new entrants should seek opportunities with regional and niche suppliers rather than trying to develop relationships with distributors whose books were full.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
New Australian entrants to the US wine market must focus on niche market sales, the Australian wine industry has been told. Mr John Grant, executive president of Kendall-Jackson Winery and former marketing director with Southcorp, told the ANZ Australian Wine Marketing Conference that new entrants should seek opportunities with regional and niche suppliers rather than trying to develop relationships with distributors whose books were full.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Kronenbourg looks for low-alcohol No.1
Brasserie Kronenbourg has clarified earlier reports about its entry into the low alcohol beer sector in France.
SWEDEN: Cost of alcohol abuse on rise - report
Costs relating to alcohol abuse in Sweden are on the rise, according to research out this week.
KENYA: Alcohol poisoning kills 24
Police in eastern Kenya have said that at least 24 people died on Saturday after drinking illegally produced alcohol.
