Product Launch - UK: Australian Vintage's Vinni

Marking the start of a whole new trend, VINNI, the wine-based sparkling drink made from Moscato grapes harvested in the cooler climate regions of New South Wales Australia, is launched on shelf today. This new drink from award winning wine makers Australian Vintage is presented in a smart 568ml glass crown seal bottle and designed to attract a new and younger audience to the wine category.

Taking its design cues from the beer and cider categories VINNI is meant to be served as a long drink over ice for those people who like wine but who are looking for a longer, less alcoholic drink.

Commenting on the launch Julian Dyer, general manager, Australian Vintage for UK and Europe, said, “We are always looking to innovate and use our insight to create new products that challenge but also respond to what we believe the market and the consumer wants. VINNI is a departure for Australian Vintage and one which we are very excited about.”

Dyer continues, “We have put a lot of work into the quality of the Moscato that goes into the bottle in order to give consumers the best possible drinking experience. We believe that this lighter, less alcoholic wine based product will open up a whole new avenue for wine, appealing to younger audiences who perhaps have not tried it before and the support we have received from our trading partners demonstrates that they too feel VINNI has a great future ahead of it.”

VINNI will be available in major retailers at an RRP of GBP3.49 from 17th October 2012.

Original source: Company Release