AUSTRALIA: Australian sales surge in pre-mixed spirits

By Tony Baker | 27 July 2001

Australian sales of RTDs and pre-mixed spirits are surging according to figures presented to the Australian Hotels Association in Melbourne. Although still a minority preference at 5% of the market, sales of RTDs have grown 450% since 1996 against a worldwide growth of 10% since 1997. And the last year alone RTD consumption has gone from10.5m cases to 16.5m.

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Australian sales of RTDs and pre-mixed spirits are surging according to figures presented to the Australian Hotels Association in Melbourne. Although still a minority preference at 5% of the market, sales of RTDs have grown 450% since 1996 against a worldwide growth of 10% since 1997. And the last year alone RTD consumption has gone from10.5m cases to 16.5m.

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