Great State/Blue Coast extended its reach for Attitudes Phase III following the completion of a 90-day initial test market in Boston

Great State/Blue Coast extended its reach for Attitude's Phase III following the completion of a 90-day initial test market in Boston

Attitude Drinks' distribution partner, Great State/Blue Coast Beverages, is to expand its distribution of the firm's Phase III beverage to its entire network of retail accounts.

The network comprises around 6,000 accounts, Attitude said yesterday (23 June). Great State/Blue Coast distributes through convenience stores, including Tedeschi Food Shops based in New England.

"Since our agreement in March 2011, Great State/Blue Coast has brought our product into 190 Tedeschi Food Shop convenience stores, and now it's exciting to see what this next phase in our relationship brings," said Attitude Drinks' executive VP of sales, Jack Shea.

"Great State/Blue Coast decided to extend its product reach for Phase III following the completion of a 90-day initial test market in Boston," he added. "Their retail account, Tedeschi Food Shops, has indicated positive sell-through for our product."