Aston Manor Cider has promoted its sales & marketing director to the role of managing director. 

Gordon Johncox, who joined the company in 2011, has replaced Peter Ellis as MD as part of a “planned transition”, the Birmingham-based producer said today (4 February). Prior to joining Aston Manor, Johncox spent nearly two years with C&C Group as MD at Magners GB. 

Ellis is moving away from day-to-day operations to the post of executive chairman. 

Meanwhile, Glen Friel has been promoted to replace Johncox as sales & marketing director.  

Aston Manor, which claims to be the UK's second largest cider producer, said it will shortly report a year-on-year rise in 2012 sales. In 2011, sales were up by 34% to GBP106m. The company said it is “outperforming the wider cider sector” and is set to announce capital investments “in the coming months”. 

Its brands include white cider Frosty Jack's.