UK: Aston Manor Cider appoints new MD

By | 4 February 2013

Aston Manor Cider has promoted its sales & marketing director to the role of managing director. 

Gordon Johncox, who joined the company in 2011, has replaced Peter Ellis as MD as part of a “planned transition”, the Birmingham-based producer said today (4 February). Prior to joining Aston Manor, Johncox spent nearly two years with C&C Group as MD at Magners GB. 

Ellis is moving away from day-to-day operations to the post of executive chairman. 

Meanwhile, Glen Friel has been promoted to replace Johncox as sales & marketing director.  

Aston Manor, which claims to be the UK's second largest cider producer, said it will shortly report a year-on-year rise in 2012 sales. In 2011, sales were up by 34% to GBP106m. The company said it is “outperforming the wider cider sector” and is set to announce capital investments “in the coming months”. 

Its brands include white cider Frosty Jack's. 

Expert analysis

Alcoholic Drinks in the United Kingdom

In 2011, although the UK economy exited its recession, economic growth forecasts were revised downwards several times in the year. Rising unemployment rates, public sector cuts and stunted retail sales growth also impacted consumers’ economic confidence and thus constrained sales of alcoholic drinks in the UK. 2011 also saw the introduction of 20% VAT and further excise duty increases. On-trade consumption continued to suffer most as a result of consumers cutting back on socialising...

Sectors: Beer & cider, HR – personnel

Companies: C&C Group

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