INDIA: Aspri Spirits launches Amarula in India
Aspri Spirits has launched Distell Group's cream liqueur brand Amarula in Mumbai, India.
The company also announced on Friday (6 February) that it has signed a deal with Flamingos International to serve the brand in duty-free and duty-paid shops.
Sumedh Singh Mandla, CEO of Aspri Spirits, said: "Amarula is the first cream liqueur product in the country and … currently is available in over 100 countries and well accepted in the US, African and European markets."
The drink will initially be available at airports, five-star hotels and leading alcohol stores in Mumbai, Pune, Delhi-NCR and Bangalore. The price for 100ml and 750ml bottles will be INR800 (US$16.47) and INR2,100, respectively.
Added Richie Loh, regional business manager for South Africa-based Distell, added: "The Indian food and beverage market has not been effected by the ongoing financial crisis. The increasing duty-free sales and import of Amarula cream liqueur has motivated us to foray into the Indian market."
The company said it would like to reach Gurgaon, Chandigarh, Kolkata, Rajasthan, Goa, Chennai and Hyderabad markets by the end of this year.
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