Aspall has cut the abv on its pink cider brand to 4%

Aspall has cut the abv on its pink cider brand to 4%

Aspall has confirmed it is lowering the abv of its pink cider brand Perronelle's Blush due to the UK Government's policy on alcohol tax. 

The brand, launched in 2007, will now appear at 4% abv, down from 5.4%, a spokesperson for the Suffolk-based firm told just-drinks today (4 April). The drink has been reformulated, with the original's crème de mure, a blackberry liqueur, being replaced by non-alcoholic blackberry juice. 

Under the UK duty system, Perronelle's Blush was taxed at the higher made-wine rate because of the crème de mure flavouring.

The draught version of the brand, launched three years ago, will also be supplied at the new lower abv, the spokesperson said. 

It is understood Aspall took the decision as a direct result of last month's Budget, in which the government's alcohol duty escalator remained in place for cider, wine and spirits, but was removed for beer. The escalator meant tax on all drinks, aside from beer, was raised by 2% above inflation.