A surge in visitors from Japan and China helped boost numbers at this year's Drinktec exhibition by 14%.

Japan doubled its representation at last week's event in Germany to 1,170 while Chinese visitors were up 45% to 1,423, organisers said today (27 September). Overall attendance at the 2013 show, which closed in Munich last Friday, stood at 66,886.

The MD of event host Messe München, Reinhard Pfeiffer, said: “The fact that around one-third of the trade visitors from abroad came from outside Europe is highly impressive. Drinktec has thus further consolidated and further expanded its status as the world´s most important meeting place for the beverage sector.”

According to a Messe München survey, 89% of exhibitors and 98% of visitors rated the show “excellent to good”.

The next Drinktec will be held from 11-15 September 2017, organisers said.

At the 2009 show, about 60,000 people attended, with 57% from outside Germany. This year, the proportion rose to 62%.

Expert analysis

Ireland Beer Market Insights 2013

Ireland Beer Market Insights 2013

This report comprises of high level market research data on the Ireland beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and a...read more