SINGAPORE: Asia Pacific Breweries opens Chinese HQ
Asia Pacific Breweries has set up its regional headquarters for China in Shanghai through its associate company Heineken-APB (China). The headquarters, known as Heineken-APB (China) Management Services, will oversee the operations and investments activities in the country.
Heineken-APB (China) is owned by APB and Asia Pacific Investment Pte Ltd, a joint-venture between Heineken and Fraser & Neave. APB itself is also a joint venture between the two.
Speaking to Business Times Singapore, Koh Poh Tiong, APB's chief executive officer said: "China has the largest beer market in the world with an estimated sales volume of 291m hectolitres of beer in 2004...The regional headquarters will further drive our growth plans to enhance our brewing operations and forge strategic alliances with domestic players."
By basing the headquarters in Shanghai, APB will enjoy benefits such as preferential tax incentives and ease of entry and extended stay for foreign employees working in China.
Last month, APB posted a Q2 net profit of SGD35.3m (US$21.3m) against SGD34m for the same period in 2003/04.
Dutch brewer Heineken is rumored to have released a self-chilling beer can....
ING has raised its target for Heineken's share price after analysing the brewer's options to save costs....
Heineken's CEO-in-waiting has no plan to radically alter the brewer's strategy, he said in an interview today....
Heineken has restructured its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year....
Heineken said yesterday that its Austrian subsidiary Brau Union AG has signed an agreement for the divestment of its Real Estate Division. This division comprises all non-business related real estate ...
Heineken has acquired a 40% stake in a Chinese brewery....
Heineken Espana is looking to invest heavily in a new plant in southern Spain....
Grupo Empresarial Bavaria is not looking to sell up, its president has confirmed....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range