UK: Asda takes on India's leading beer brand

By Sarah Diston | 5 February 2001

Kingfisher Premium Lager has won a national listing in more than 200 Asda stores. Kingfisher claims to be the "world's top-selling Indian beer" and company marketing director, Brian Dozey said: "This key account win will help maintain Kingfisher's dominance of the Indian beer market."

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Kingfisher Premium Lager has won a national listing in more than 200 Asda stores. Kingfisher claims to be the "world's top-selling Indian beer" and company marketing director, Brian Dozey said: "This key account win will help maintain Kingfisher's dominance of the Indian beer market."

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