Asahis The Dream will be out in March

Asahi's The Dream will be out in March

Asahi's The Dream

Category - Beer

Available - From 23 March

Location - Japan

Price - JPY225 (US$1.90) per 35cl can and JPY290 per 50cl can

Asahi has unveiled a new beer for the Japanese market that has 50% less sugar than regular beer. The Dream will be out in March, priced at the same level as Asahi Superdry, a spokesperson for the company told just-drinks. According to Japanese media, The Dream is Asahi's first new beer for seven years.

Late last year, Japan reportedly shelved plans to reform its three-tier beer tax code until at least 2017. The Government had planned to condense the three different tax levels - which includes lower tax levels for low-malt and beer-like beverages - into one, decided in November that more consultation is needed.