JAPAN: Asahi to restructure soft drinks ops

By | 6 December 2006

Asahi Breweries has confirmed that it will transfer most of its soft drinks operations to sister company LB Co., according to local reports.

LB, bought by Asahi last year, will focus on the Japanese group's chilled beverage business, the Asia Pulse news agency said today (6 December).

The move comes as Japanese demand for chilled drinks is expected to rise by over 5% this year, generating sales of around JPY460bn (US$4bn).

Asahi Soft Drinks currently outsources production of chilled drinks and sells the beverages through wholesalers. This operation will fall to LB, but Asahi Soft Drinks will still oversee around 1,000 vending machines across the nation, the report said.

Speculation surrounding the restructuring of Asahi's soft drinks operations first surfaced in August.

Sectors: Soft drinks, Water

Companies: Asahi

View next/previous articles

Currently reading -

JAPAN: Asahi to restructure soft drinks ops

There are currently no comments on this article

Be the first to comment on this article

Related articles

Japan’s influence on functional drinks market set to continue

Japan has led the way in functional drinks and as market maturity and demographics have slowed sales, manufacturers have continued to innovate imaginatively. Jeanette Bengtsson, soft drinks manager at Euromonitor International, expects that Japanese innovation will continue to influence functional drinks markets in other countries.

S KOREA: Kirin credits 'The Gold' for Q1 climb

Kirin Brewery Co has posted a healthy lift in Q1 sales.

JAPAN: Kirin returns to top, but shipments flat-line - figures

A survey of the top brewers in Japan has shown total beer and quasi-beer shipments were flat in the first three months of this year.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page