JAPAN: Asahi outlines growing global role for Super Dry
Japan's largest brewer Asahi outlined plans to make its Super Dry beer a strong global brand, which began with the launch of a joint venture yesterday.
Asahi is pooling resources with Thailand's Khonkaen Brewery, part of the Boon Rawd Group, to produce and market Super dry in the country.
In a news conference Asahi director Okira Oohara said: "We would like to make this production base in Thailand an output centre for ASEAN (Association of Southeast Asian Nations) markets."
Asahi holds a 49% stake in the venture with Khonkaen controlling the rest. Production of the beer will begin next month with plans to roll the product out in Thailand and surrounding markets in March.
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