JAPAN: Asahi, Kirin fight for domestic top spot - figures
By just-drinks.com editorial team | 11 October 2007
Asahi Breweries has just held off Kirin Breweries from the top spot for Japanese domestic beer shipments in the year so far, according to recent figures.
A report released today (11 October) by the Brewers Association of Japan said that Asahi held a 37.8% share of the Japanese beer and beer-like market in the nine months to September, ahead of Kirin, which held 37.6%.
Sapporo held third place, with 12.7%, with Suntory fourth (11%) and Orion fifth (0.8%).
Total shipments from these five brewers slid slightly in the period, however, by 1.3% year-on-year to 363.47m cases. Regular beer and happoshu sales were down slightly in the period, while the so-called third-category beer category saw sales rise.
All brewers in the country benefited from a heatwave in August, the association said last month. Total beer and beer-like shipments in August rose by 1.2% year-on-year.
Sectors: Beer & cider
Companies: Asahi, Kirin, Sapporo, Suntory
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JAPAN: Asahi, Kirin fight for domestic top spot - figures
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I would like to know what % of volumes these days are "regular beer" in Japan; what % is "Happoshu" ( 2nd rate) and what % is "third category" (hogwash).
Pedro Brazofuerte said at 7:07 pm, October 11, 2007
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