INDONESIA: Asahi Group to buy Pepsi-Cola Indobeverages in Indonesia

By | 28 June 2013

Asahi will become the co-owner of Indonesias PepsiCo bottler

Asahi will become the co-owner of Indonesia's PepsiCo bottler

Asahi Group has teamed up with Indofood CBP Sukses Makmur to buy Indonesia's PepsiCo bottler for US$30m.

The two companies announced yesterday (27 June) that they will acquire Pepsi-Cola Indobeverages (PCIB) from Gapura Usahatama (GU) and PepsiCo's Seven-Up Nederland (SUN). GU owns 71.85 of Pepsi-Cola Indobeverages, with SUN accounting for the remaining 28.15%.

Upon completion, ownership will transfer to Asahi Indofood Beverage Makmur and Indofood Asahi Sukses Beverage, both of which are JVs between Asahi and Indofood CBP Sukses Makmur.

“The acquisition of PCIB will allow us to more expeditiously develop a competitive operation base in the Indonesian soft drink market, which is expected to grow even further,” said Asahi yesterday. “Together with the Oceania region, where we already have a solid business platform as well as China and Malaysia, the Asahi Group will continue to grow the soft drink business across the entire Asia-Oceania region.”

Set up in 1993, Pepsi-Cola Indobeverages is the exclusive manufacturer and distributor of PepsiCo’s brands in Indonesia and also has its own brands, including Fruitamin fruit juice drink and RTD tea Tekita.

Earlier this year, Asahi posted a slight rise in full-year net profits on the back of a lift in sales in the 12 months to December.

Expert analysis

Soft Drinks in Indonesia

Soft Drinks in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Indonesia soft drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Mergers & acquisitions, Soft drinks, Water

Companies: Asahi, Pepsi-Cola

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INDONESIA: Asahi Group to buy Pepsi-Cola Indobeverages in Indonesia

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