JAPAN: Asahi drops happoshu price
By just-drinks.com editorial team | 31 May 2002
The aggressive pricing trend in the Japanese happoshu market looks set to continue with Japanese brewer, Asahi Breweries Ltd, announcing plans to drop the price of its happoshu low malt drink in late-June. The company will reduce the price of the 350ml can of its primary low-malt beer brand by Y10 to Y135 ($1.09) and will cut the price of the 500ml can from Y195 to Y185.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The aggressive pricing trend in the Japanese happoshu market looks set to continue with Japanese brewer, Asahi Breweries Ltd, announcing plans to drop the price of its happoshu low malt drink in late-June. The company will reduce the price of the 350ml can of its primary low-malt beer brand by Y10 to Y135 ($1.09) and will cut the price of the 500ml can from Y195 to Y185.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Press round up - AD, Pernod & Fortune Day 11
Constellation Brands is interested in some of Allied Domecq's spirits brands, according to reports today (15 April).
UK: Press round up – AD, Pernod & Fortune - Day 10
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April).
UK: Press round up. AD, Pernod & Fortune - Day 8
It's been a quiet day on the Pernod/Allied Domecq front.
