AUS: Asahi buys craft brand Cricketers Arms - report

By | 25 April 2013

Asahi has acquired craft brand Cricketers Arms

Asahi has acquired craft brand Cricketers Arms

Asahi-owned Independent Distillers has acquired Australian craft beer brand Cricketers Arms, according to local reports. 

The Japanese firm said it has bought the stable of beers, which includes Cricketers Arms Lager, MidOn and India Pale Ale, on Tuesday (23 April), through its subsidiary Independent Distillers, according to the Herald Sun. The company was acquired by Asahi in 2011.

Financial details of the deal were not disclosed.

Independent Distillers and Asahi Premium Beverages CEO, Greg Ellery, was quoted as saying that the acquistion "bolts on perfectly to the expansion of our on-premise and total beer offering". 

In February, Asahi reported that full-year profits rose by 3.8% to JPY57.2bn (US$614m)

Expert analysis

Beer in Australia

Beer in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Australia beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Beer & cider, Mergers & acquisitions

Companies: Asahi

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