AUS: Asahi buys craft brand Cricketers Arms - report
Asahi has acquired craft brand Cricketers Arms
Asahi-owned Independent Distillers has acquired Australian craft beer brand Cricketers Arms, according to local reports.
The Japanese firm said it has bought the stable of beers, which includes Cricketers Arms Lager, MidOn and India Pale Ale, on Tuesday (23 April), through its subsidiary Independent Distillers, according to the Herald Sun. The company was acquired by Asahi in 2011.
Financial details of the deal were not disclosed.
Independent Distillers and Asahi Premium Beverages CEO, Greg Ellery, was quoted as saying that the acquistion "bolts on perfectly to the expansion of our on-premise and total beer offering".
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