JAPAN: Asahi Breweries tops a sinking market
Asahi Breweries beats Kirin Holdings to top spot
Asahi Breweries is reported to have regained the lead on Japan's beer market, despite reporting a slip in sales in 2010.
Asahi said today (17 January) that sales of its beer fell by 3.6% in volume in Japan for the 12 months to the end of December. Total domestic volumes, including beer-like beverages, fell by 2.8% on 2009.
The decline worsened in the final month, with volume sales down 6% in December, Asahi said. Despite the fall, Asahi has knocked rival Kirin Holdings off pole position in Japan's beer market, according to local reports citing fresh industry data.
Asahi had a 37.5% share of the market by volume, versus Kirin's 36.7%, in 2010.
Last week we ran the first part of our exclusive interview with the chief marketing officer of Anheuser-Busch InBev, Chris Burggraeve. Here's part two, in which Olly Wehring tries to get inside the in...
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