Asahi Breweries beats Kirin Holdings to top spot

Asahi Breweries beats Kirin Holdings to top spot

Asahi Breweries is reported to have regained the lead on Japan's beer market, despite reporting a slip in sales in 2010.

Asahi said today (17 January) that sales of its beer fell by 3.6% in volume in Japan for the 12 months to the end of December. Total domestic volumes, including beer-like beverages, fell by 2.8% on 2009.

The decline worsened in the final month, with volume sales down 6% in December, Asahi said. Despite the fall, Asahi has knocked rival Kirin Holdings off pole position in Japan's beer market, according to local reports citing fresh industry data.

Asahi had a 37.5% share of the market by volume, versus Kirin's 36.7%, in 2010.