JAPAN: Asahi backs down after Greenpeace pressure
A Japanese brewer has backed off a plan to sell beer in plastic bottles following strong opposition campaigns by Greenpeace. Tokyo-based Asahi Breweries will abandon its plan to bottle beer in plastic containers. The company was intent on launching the bottle, which has a light-blocking film, to reach out to younger consumers.
Greenpeace Japan immediately launched a campaign claiming that the bottles - made from polyethylene terephthalate - would create waste disposal problems and be harmful to the environment, whereas a recycling system already exists for glass bottles.
Since the plastic bottle announcement this summer, the company received hundreds of complaints.
Asahi, which leads the Japanese beer market and has recently completed several transitions to environmental-friendly practices, will cancel the plastic bottle campaign for now, but has not ruled out a new attempt at plastic bottling.
Sectors: Beer & cider
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