UK: ASA ruling against Ribena Toothkind upheld in High Court.
The High Court has rejected an appeal against the Advertising Standards Authority (ASA) after it ruled a campaign claiming "Ribena Toothkind did not encourage tooth decay" was misleading. The ASA's director general, Christopher Graham said: " I am delighted that the court has upheld our adjudication. The ASA has been vindicated and this judgement acknowledges that we conduct ourselves in a thorough and professional manner."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Diageo NA head on Trump, Millennials, Bourbon
- Trump, local spirits and the IR role - The Analyst
- Interview - Loch Lomond GTR head Andre de Almeida
- Has Millennial-mania drowned out elder consumers?
- Interview - Bernstein analyst Trevor Stirling
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range
- Absolut not "sufficiently focussed" on Millennials