UK: ASA rules Budweiser ad linked alcohol to sex

By Andy Morton | 11 April 2012

The Advertising Standards Authority (ASA) has upheld a complaint in the UK that a recent radio advert for Anheuser-Busch InBev's Budweiser brand linked alcohol to sexual success.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Advertising Standards Authority (ASA) has upheld a complaint in the UK that a recent radio advert for Anheuser-Busch InBev's Budweiser brand linked alcohol to sexual success.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

US: Constellation Brands H1 dragged down by innovations spend
Costellation Brands has reported a drop in first-half profits, but says it remains "excited" by the prospect of taking full ownership of Crown Imports.

Research in Focus - Soft Drinks: How Consumption Patterns Drive Branding and Product Development
In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why.

In the Spotlight - Waverley Calls in the Administrators
Waverley, the former wholesale unit of Heineken's Scottish & Newcastle arm, went into administration on Tuesday, felled by difficult trading conditions in the UK and credit problems.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page