Arniston Bay is to launch a new range of premium wines on the UK market.

The single varietal wines, named Limite Release and comprising a shiraz 2007 and a sauvignon blanc 2008, went on sale this week exclusively in Co-op stores around the UK, the South African wine producer said yesterday (26 August).

In an apparent move to educate consumers and encourage them to trade up, the wines will be discounted at 50%, or GBP3.99 (US$7.37), until 14 September. The range's RRP is GBP7.99.

Barney Davis, brand and business development manager, said: "The Limited Release range is a high quality premium wine made with finest grapes sourced from the Western Cape. We are delighted to launch it exclusively with a retail partner who shares our commitment to the highest quality produce at fair prices for the customer."