Product Launch - US: AriZona Beverages' Strawberry Black Tea

By Andy Morton | 14 March 2013

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AriZona Beverages' Strawberry Black Tea

Category - Soft drinks, iced tea

Available – From 8 March

Location - US, nation-wide

Price - SRP of US$0.99 per 23oz (68cl) can

Distribution - AriZona Beverages

AriZona Beverages is to extend its line of iced tea offerings.

AriZona Beverages' Strawberry Black Tea is said to be a “flavourful spin on the black tea original,” the company said last week. The can features a chequerboard design, with gold and black lettering.

It is AriZona Beverage's second product launch this month, following Jack Nicklaus Golden Bear Pink Lemonade.

Show the press release

AriZona Beverages Sweetens up with Strawberry Iced Tea

WOODBURY, N.Y., March 8, 2013 /PRNewswire

AriZona Beverages expands its Iced Tea line to make room for its newest creation, Strawberry Black Tea. A flavorful spin on the black tea original, this beverage celebrates the taste of tea with a fruity twist creating a pleasantly refreshing beverage.

AriZona stays true to its roots with a modern throwback to its original checkerboard design. A small dosage of caffeine and pinch of sweetness in a big 23 oz can is customary among the brand, so it's no surprise that AriZona Beverages once again hit a grand slam with this brand new flavor. The edgy style keeps it real with the perfect balance of black tea and strawberry, and the gold and black lettering certainly makes it destined to stand out on the shelves!

The Strawberry Iced Tea is available in 23 oz cans with a suggested retail price of $0.99. As with all AriZona products, the Strawberry Iced Tea contains no artificial flavors, colors or preservatives.

About AriZona

Founded in Brooklyn, NY in 1992, AriZona's mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and "keeping it real" no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit drinkarizona.com; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona

Original source: Company Release

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This report scrutinizes the always-changing marketplace, identifying and quantifying emerging non-alcoholic beverage categories and companies of growing significance and describing what could be the next big thing. It also provides an overview of defining trends spurring development of the new categories and looks at the fast-growing liquid refreshment beverage companies, documenting their performance and indicating what makes them noteworthy. Profiles of emerging companies include sales data as well as key personnel and contact information.

Sectors: Product launches, Soft drinks