Product Launch - US: Arizona Beverages' Soda Shaq Cream Soda

By | 4 June 2013

Click through to view AriZona Beverages Soda Shaq Cream Soda

Click through to view AriZona Beverages' Soda Shaq Cream Soda

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Soda Shaq Cream Soda

Category - Soft drink, CSD, cream soda

Available - From this month

Location - US, nation-wide; 7-11 stores from 24 June

Price - SRP of US$0.99 per 23.5oz (69.5cl) can

Arizona Beverages has teamed up with former basketball player Shaquille O'Neal, turned TV pundit, to launch a range of cream sodas.

Soda Shaq Cream Soda comes in four flavours - Vanilla, Blueberry, Strawberry and Orange - and contains 90 calories per serving. Eight Shaq facial expressions will be featured on the cans, Arizona said.

O'Neal said: “One of my favourite drinks growing up in Newark as a kid was cream soda; together we made an all-star lineup that I’m looking forward to sharing with my fans.”

Arizona has a number of tie-ups with celebrities, including golfing legends Arnold Palmer and Jack Nicklaus.

Expert analysis

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Sectors: Product launches, Soft drinks

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