Product Launch - US: AriZona Beverages' Arnold Palmer Drive

By | 27 March 2013

Click through to view AriZona Beverages Arnold Palmer Drive

Click through to view AriZona Beverages' Arnold Palmer Drive

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AriZona Beverages' Arnold Palmer Drive

Category - Soft drinks, energy drinks

Available - From this week

Location - US, nation-wide

Price - US$2.49 per 15.5oz (46cl) can

AriZona Beverages has expanded its Arnold Palmer line of soft drinks into the energy sector.

The non-carbonated Arnold Palmer Drive contains coconut water, fruit extracts, antioxidants, amino acids and natural caffeine, AriZona said this week. Specially-marked cans allow players of Tiger Woods PGA Tour 14 from EA Sports to unlock an in-game bonus.

Late last year, AriZona released a strawberry version of its Arnold Palmer-branded Half and Half iced tea range.

Show the press release

AriZona Beverages' Arnold Palmer line is picking up speed by expanding into the energy + recovery category. DRIVE is a cutting edge formula created for the active, health conscious consumer looking for a natural boost and enhanced hydration.

DRIVE contains all the essential elements that our bodies need to play harder, perform stronger and recover faster. This unique noncarbonated formula exemplifies the taste of the original fan favorite while upping the ante with richly packed vitamins, coconut water, super fruit extracts, antioxidants, amino acids and natural caffeine. Take that extra endurance for a bonus round with Tiger Woods PGA TOUR® 14 from EA Sports. Pick up a specially marked can to redeem the code for exclusive in game DRIVE power.

The can design pictures a younger Arnold Palmer posed flawlessly as he takes his powerful drive. Like all AriZona Beverages, Arnold Palmer DRIVE contains no artificial flavors, colors or preservatives. Arnold Palmer DRIVE is available in 15.5-ounce cans. The suggested retail is $2.49 per can and will be available nationwide at 7-Eleven and other retailers.

Arnold Palmer beverages are licensed under the authority of Innovative Flavors LLC, Orlando, FL.

Original source: Company Release

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Sectors: Product launches, Soft drinks

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