Click through to view AriZona Beverages new product

Click through to view AriZona Beverage's new product

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Arizona Beverage's Arizona Water Enhancers

Category - Soft drinks, liquid flavour enhancers

Available - From this month

Location – US, Walmart; Arizona Beverage's website

Price - SRP of US$2.99-$3.99 per 1.5-ounce pack

Distribution - Arizona Beverages

Arizona Beverages is entering the liquid flavour enhancer market with the launch of Arizona Water Enhancers.

The new product comes in seven flavours - Lemon Tea, Mucho Mango, Fruit Punch, Peach Green Tea, Arnold Palmer Half & Half, Arnold Palmer Strawberry and Golden Bear Strawberry Lemonade. They all contain no calories and offer about 32 servings per 1.5-ounce flip-top pack.

To read a just-drinks round-up of the liquid flavour enhancers category, including upcoming launches from the Coca-Cola Co, click here.