The Norwegian drinks distributor Arcus is to launch its own Argentine wine brand.

The brand, 'Estancia del Feugo', is a blend of Malbec, Syrah and Bonarda grape varieties grown and was created by the international branding & packaging consultancy, Design Bridge.

The wine brand will be one of many new world wines to be introduced by Arcus to meet the demands of the Norwegian market, a statement said.