Aqua Vie Beverage Corporation (OTC Bulletin Board: AVBC) reported sales of its flagship Hydrator product line for the year ended July 31, 2000 were $151,924 (up 900%) compared to $16,433 for the same period last year. The company's 10KSB and other periodic filings are available at the SEC's EDGAR database at www.sec.gov, at www.freeedgar.com, or by contacting Aqua Vie Beverage Corporation at (208) 622-7792.

Tom Gillespie, CEO of Aqua Vie, said that while the company is pleased with such a large year-over-year increase in sales, the increase was primarily due to the aggressive growth in distribution of the Hydrator product line since March 2000 compared to distribution during the "development stage" status of Aqua Vie before March of 2000. "I would temper this sign of progress by encouraging our shareholders to understand that much of what we have accomplished to date forms the foundation of critical mass for profitability and exponential growth in the future," said Gillespie. He indicated that the achievement of Aqua Vie's goals continues to hinge on the company's ability to negotiate a consistently profitable price matrix with supply chains as it progresses into the new year.

When asked about strategic initiatives for Aqua Vie's current quarter, Gillespie explained, "Our commitment is to be first for credibility in the beverage industry. To this end, we must be steadfast in our determination to ship as many orders as we receive." Gillespie said that while the company is focused on what is shaping up as an extremely sharp sales curve, it must balance robust demand with its apparent need at this juncture to raise capital to finance timely delivery of product to its distribution channels. "In the coming months, we would like to ensure Aqua Vie's ability to keep its distributors stocked with product well into the next four quarters of sales growth at the retail outlets that offer Aqua Vie products. Retailers are our lifeblood, and we intend to maintain and grow our space on their shelves," Gillespie said.

Other financial highlights include ...
  • Three-month sales of $600,000 through October 31

  • Product availability in Target, Associated, Long's Drugs, Randall's and Albertson's

  • Slotting fees for 2001 have already been capitalized in 75% of stores to date

  • Well-connected, experienced executives are now managing individual territories


  • About Aqua Vie Products

    Low-calorie, non-carbonated, all-natural Aqua Vie Hydrators(TM) are available in seven flavors, including Avalanche(TM), Bamboo(TM), Harvest(TM), Java(TM), McIntosh(TM), Paradise(TM), and Sun Tea(TM).

    About Aqua Vie Beverage Corporation

    Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified E Line(TM), Elixir(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM); and Aqua Vie's nonalcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

    NOTE: Statements contained in this news release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The Company makes these statements based on information available to it as of the date of this news release and it assumes no responsibility to update or revise such forward- looking statements. Editors and investors are cautioned that such forward- looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.