Product Launch - UK: Appy Food and Drinks' Nickelodeon Juice Drink Pouches

By | 20 March 2013

 

 

 

Click through to view Appy Food and Drinks Nickelodeon Juice Drink Pouches

Click through to view Appy Food and Drinks' Nickelodeon Juice Drink Pouches

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Appy Food and Drinks' Nickelodeon Juice Drink Pouches

Category - Soft drink, juice, stevia-sweetened 

Available - From June

Location - UK

Price - To be confirmed

Distribution - EPOiPO Ltd

Appy Food and Drinks is to launch a range of Nickelodeon Juice Drink Pouches, which it claims will be the first stevia-sweetened children's drinks in the UK.

Initial flavours are SpongeBob SquarePants (Orange & Pineapple), Dora the Explorer (Tropical Vitamin Boost) and Teenage Mutant Ninja Turtles (Apple & Blackcurrant), with more to be unveiled later this year, Appy said this month. The drink, which comes in squeezable foil pouches, will also be the first ever UK juice range to incorporate Nickelodeon characters, Appy said.

Yesterday new figures showed UK fruit juice sales overseas were up last year despite a fall in soft drinks and water exports.

Show the press release

 

Appy Food and Drinks Co. will launch new range of Nickelodeon Juice Drink Pouches in June 2013:

Appy Food and Drinks is to unveil the first UK range of kids’ juice drinks to use Stevia instead of sugar, and feature Nickelodeon characters on the packaging. The drink pouches will be available from June 2013.

The drink will be the first ever UK Juice range to incorporate Nickelodeon characters with three licenses appearing on the drinks

packaging initially: SpongeBob SquarePants (Orange & Pineapple), Dora the Explorer (Tropical Vitamin Boost) and Teenage Mutant Ninja Turtles (Apple & Blackcurrant). Further flavours to be revealed later in the year.

The drink will be packaged in Squeezable Foil Pouches perfect for kids’ lunch boxes. The pouches will be available in 5-pack or 10-pack variations.

Low in fat, saturated fat, salt and sugar, the range is a healthier option than many other juices currently on the market. The Juice

pouches also contain no artificial preservatives and are the first kids drink to use the recently acclaimed natural sweetener Stevia – a zero calorie ingredient that tastes like sugar, whilst keeping our drink all green on the new incoming drinks traffic light system.

Appy will also be running a competition, with prizes to be won, every week; Prizes will include a range of goodies including:teddy bears, DVDs, stickers, iPods, iPads, passes to Nickelodeon Land for a family of four, and a grand prize of being taken on a cruise holiday on a Nickelodeon cruise line. To enter the competition entrants must scan the props on the back of the juice packages* and use them on the Appy Drinks App to customise their own pictures, and then share them via Twitter or Facebook. T&Cs apply.

*This feature is only available on the 10-pack variation.

Bobby Patel, Co- Founder of Appy Food and Drinks, comments: “We are excited to bring this new range of juice drinks to market. The Nickelodeon characters will appeal to kids and ensure we stand out from competitors, whilst the green traffic lights and the leading-edge use of natural sweetener Stevia will reassure parents.”

He continued: “The inventive use of pouches with scannable stickers makes the packaging interactive, and this is sure to grab the kids’ attention, as well as ensuring repeat sales.”

 

 

Original source: Company Release

Expert analysis

Fruit/Vegetable Juice in the United Kingdom

Although the UK economy began to emerge from recession in 2011, consumers continued to be attracted to discounted products and promotional offers. This was largely due to poor weather conditions, lower purchasing power and the continued poor state of the economy, despite improvements.

Sectors: Product launches, Soft drinks

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