As part of its strategy of premiumisation, Appleton Estate Jamaica Rum has announced plans to launch a rare 30-year-old rum in the second quarter of this year.

Appleton Estate 30 Year Old Jamaica Rum will be rolled out as a limited edition product with only 1,440 bottles to be distributed on allocation. With an RRP of US$250, the rum is intended exclusively for luxury and boutique outlets, as well as the global duty free market.

"The launch of the 30 Year Old marks an expansion of Appleton Estate's premium range," Lincoln Hilton, regional manager of Latin America, the US and duty free for Appleton Estate told just-drinks. "It shows rum's ability to produce a strong deliverable and show the kind of craftsmanship normally associated with Scotch or Cognac."