MONGOLIA: APB brings Tiger to Mongolia
MCS-Asia Pacific Brewery, the partnership between Singapore's Asia Pacific Breweries (APB) and Eastern Asia's MCS Holdings (MCS), plans to brew Tiger beer in Mongolia.
The companies said today (19 June), that the US$20m brewery, located in Ulaabaatar, will produce over 60,000 330ml bottles of Tiger beer per day.
APB's CEO, Koh Poh Tiong, said: "Coupled with its improving economy, which grew 7.5% in 2006, and the increasing preference for beers amongst younger adult drinkers as well as a shift in consumer preference for beer over vodka, the Mongolian beer market looks set to grow further. Last year, Mongolia's beer market stood at nearly 230,000 hectolitres while per capita consumption, at only about 9 litres per annum, signalled room for further growth. We are glad to be in the forefront of tapping the opportunities of the young beer market there."
APB first exported Tiger to Mongolia as a premium import brand about 15 years ago and now joins Singapore, Malaysia, Thailand, Vietnam, Cambodia and China in brewing Tiger.
The brewer announced in May that group revenue for the first six months to 31 March rose by 14% year-on-year to SGD925.7m (US$609.6m). Attributable net profit before exceptional items achieved organic growth of around 9% to SGD84.6m, although, due to gestation and net translation losses, profit came in at SGD79.2m, which was still 2% higher than the SGD77.9m achieved for the previous year.
Including Mongolia, APB now owns interests in 32 brewery operations in 11 countries in the Asia Pacific region. APB's brewery count will add up to 35 in twelve countries as new breweries come on stream in China, India and Laos by 2008.
Dutch brewing giant Heineken owns a 42% stake in APB, its partner in making headway into emerging markets.
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