Asia Pacific Breweries (APB), the joint venture between Heineken and Fraser & Neave, has appointed Samson Wong as general manager of its Shanghai Asia Pacific Brewery.

With effect from today (16 November), Wong will be responsible for the overall management of the brewery's strategic and operational matters, such as sales and commercial activities of the company's beer brands and business development in East China. 

Wong has over 11 years' experience in the brewing industry where he has held various positions in Hong Kong and Macau.

A company spokesperson could not be contacted today to detail who Wong has replaced and why.

Last week, Asia Pacific Breweries reported a solid rise in full-year profits and higher beer sales.

Net profits before one-time gains rose by 20% for the 12 months to the end of September, to S$157.9m (US$113.8m), compared to the previous year.