Asia Pacific Breweries (APB) has appointed Koh Tai Hong as general manager for Cambodia Brewery (CBL).

The change, effective from today (1 September), will see Koh rejoin APB after four years away. He will be responsible for overall management of strategic and operational matters at the Cambodian unitincluding sales, marketing, technical and business development.

Koh worked at APB for 14 years from 1990 to 2004, following a stint at McCann-Erickson. During his first 12 years with the brewery group, Koh led the sales and marketing of APB's beer brands in China, Singapore and Vietnam.

In 2002, he assumed the position of general manager of CBL, working with the company's beer brands such as Tiger, Anchor and ABC Stout in the Cambodian beer market.

Koh was regional director at Carat Media and Posterscope from 2004 to 2006 and regional director for corporate development with Rentokil Initial for two years prior to him re-joining APB.