US: Another retro launch from Dr Pepper
Cadbury Schweppes Americas Beverages is launching a Dr Pepper Berries & Cream variant, the second in the brand's Soda Fountain Classics line.
The range has been created to meet consumers' desire for nostalgic flavours reminiscent of simpler times, the company said today (5 April). The Soda Fountain Classics range was first launched in 2004 with Cherry Vanilla Dr Pepper, which turned out to be the company's most successful line extension in more than ten years.
"Consumers like a full flavour experience in their beverage choice, and our Dr Pepper Soda Fountain Classics have proven to be a tremendous success because they meet that need," said Jim Trebilcock, senior vice president of consumer marketing for CSAB. "Based on consumer product test results, we expect both Regular and Diet Dr Pepper Berries & Cream will have a strong and devoted following."
Starting this week, nearly 3m free samples will be distributed throughout the country as part of the launch phase.
Cadbury-Schweppes has insisted that the disposal of its European soft drinks businesses is not indicative of a move away from soft drinks, but analysts see the group focusing increasingly on confectio...
Cadbury Schweppes has agreed to sell its European beverages business....
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